Wedgewood United

This logo and brand was created for a self-directed project where I developed an identity system for a fictional soccer team named “Wedgewood United”. Using Illustrator and Photoshop, I built all aspects of the club including, logos, apparel, jerseys, stationary and more. This project was a challenge as it required a lot of attention to detail across many new concepts and ensuring the brand complied with EPL team-branding guidelines. The logo represents the nickname “The Wolves” and was inspired by the new wave of soccer crest updates being made across Europe by clubs like Juventus, Manchester City, Fiorentina etc.