Hat Trick House

Hat Trick House is a fictional company that specializes in hockey jersey customization. The logo is a symmetrical, stylized “HTH” made to represent a hockey puck or face-off circle. It is a simple and effective monogram paired with a fun and friendly wordmark. The logo is aimed toward hockey fans and jersey collectors. Every jersey company that cares about their product, ships them in boxes for protection of the jersey. This is why I created a stylish box for packaging that adds value to the customer experience. The mini-stick could be used as a potential gift with purchase that includes branding to create an additional brand touch-point with customers. The stationary features simple designs that tie together through the brand colours and elements.