Michael Sheehan Jiu-Jitsu Logo

Michael Sheehan is a Canadian Brazilian Jiu-Jitsu black belt instructor. This logo was made combining his initials within a badge that could be used as a patch for gis, clothing, and other merchandise. Being Canadian, Michael wanted to include a maple leaf within the badge that is created in the center of his initials using negative space. The logo uses a strong, bold, red, black, and white colour scheme that can easily be translated into single-colour variations.